Sainsbury’s | 150 years

To celebrate Sainsbury’s 150th anniversary, we made them a cake. Not just any cake, a giant multi-tiered, zoetrope cake, that tells the story of the brand’s history. All of the cake animation was captured for real, in camera.

Agency: Wieden + Kennedy LDN

Client: Sainsburys

TV Producer: Tom Dean

Creative Directors: Dan Norris & Ray Shaughnessy

Creatives: Florence Deary & Ruby Norman-Curran

Production Company: Agile Films

Director: Noah Harris

Producer: Cathy Hood

Character Design and Animation: Feed Me Light

Director of Photography: Patrick Meller

Production Designer: James Hatt

Costume Designer: Stasya Monastyrska

Editor: James Rosen @ Final Cut

VFX: Nineteen Twenty

Service Production Company : Radioaktiv Film

Composer: Alex Baranowski

Sound Design + Mix: Jim Stewart @ String and Tins